Autumn promotional blitz for Ireland around the world
Tuesday, Oct 04, 2022.
Autumn promotional blitz targets late-year holidaymakers for Eire close to the world
US$1 million marketing campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – element of Tourism Ireland’s autumn promotions
Tourism Eire has released an considerable and qualified multi-media autumn campaign, to strengthen late-year vacation to Ireland from all around the environment. The September to December time period usually yields as much as 30% of our yearly overseas tourism small business.
One of the highlights of Tourism Ireland’s autumn programme of exercise is a new US1 million campaign in the United States, to encourage immediate flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to spotlight Shannon as the gateway to the Wild Atlantic Way. The marketing campaign features an comprehensive and qualified programme of the two trade and client promotions.
Tourism Eire is also rolling out a new €580,000 marketing campaign to promote Donegal and Derry in the all-important Terrific Britain market. The 9-week campaign will arrive at at least 6.8 million folks and includes eye-catching electronic advertisements in London’s Waterloo station, as well as at busy roadside destinations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two distinctive places, one amazing holiday”.
The autumn marketing campaign is also highlighting the many causes to occur in this article in excess of the coming months – such as festivals and situations like the Dublin Theatre Pageant, Galway Global Oyster and Seafood Pageant, Púca Festival, Derry Halloween, Savour Kilkenny Food stuff Festival, Cork Jazz Competition, Wexford Competition Opera and New Year’s Pageant (NYF) Dublin.
Niall Gibbons, Chief Govt of Tourism Eire, mentioned: “Our autumn campaign aims to get edge of late reserving traits all-around the entire world, as there is however a great deal of enterprise to enjoy for this 12 months. Many people are opting for shorter holiday getaway breaks and we know that autumn is a really superior option, with quite a few environment-course festivals and situations taking place listed here.
“Tourism Ireland’s publicity travel continues this autumn – concentrating on print, broadcast and on line media all around the earth with tons of optimistic tales about Eire. We will continue to get the job done challenging to maximise the accomplishment of winter season air and sea routes. In addition, Tourism Ireland will interact with leading overseas tour operators and journey agents this autumn – at activities like IFTM Major Resa in Paris, TTG Journey Knowledge in Rimini and Globe Journey Market in London, as very well as by our B2B workshops and profits missions – giving an possibility for Irish tourism organizations to negotiate inclusion in their 2023 brochures and programmes.”
Tourism Ireland’s autumn campaign is becoming rolled out in Terrific Britain, North The united states, Mainland Europe, Australia and rising tourism marketplaces.
