Why stickers are an underrated marketing tool

Beulah R. Hayes

Stickers are not just a trend, but an often underrated marketing tool. They’re affordable, versatile, and endlessly customizable – there’s something for everyone in the sticker game.

And if you think you’ve seen it all before, think again! Stickers come in all shapes and sizes, and with new technologies used in paper and vinyl sticker printing, the sky is the limit for what you can do with them.

So here is why stickers should be your marketing tool of choice:

1. They’re versatile

How many marketing tools out there can truly be customised without you having to make compromises? Stickers can. You can choose your own design, pick your favourite material, shape and size. You want to create a holographic custom die cut sticker? No problem.

This makes stickers so incredibly versatile. You can design them to fit any purpose you can think of, from product branding to packaging, letters, promotional materials, you name it. And because they come in all shapes and sizes, you can really get creative with how you use them.

2. They’re affordable

Usually, when you find a customisable marketing tool, they are very expensive and simply not affordable for small businesses or startups.

Stickers mark the exception to that rule. They are a low-cost way to get your brand out there. Especially when you order them in bulk, each sticker will often only cost you a few pence.

3. They generate a high response rate

Stickers are not your ordinary advertising tool. Whereas business cards, flyers and even online pop-ups are usually ignored, stickers are fun and unique. People tend to react more positively to them than traditional marketing materials.

This is because stickers are not considered to be marketing materials. We instead see them as gifts. Through this, we immediately let down our defence mechanisms and are more open to the business behind that cool holographic sticker we have just received.

4. They create brand awareness

Stickers are eye-catching, sharable and can travel in anybody’s pocket. This makes them the perfect tool to create awareness for your brand. Think about that when you create your artwork.

You want people to see your stickers and instantly recognise your brand. So be sure to include your logo on your sticker as well as your business information. This way, people will associate your stickers with your company or product.

Stickers are an affordable, versatile and endlessly customizable way to market your business. They generate a high response rate, create brand awareness and are perfect for promoting any type of product or company. So what are you waiting for? Get your custom stickers today and let us know your ideas in the comments below.

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