‘Drive’ to promote Ireland’s world-class golf in Texas
Wednesday, October 12, 2022.
Tourism Ireland and associates go to Invited ‘Night of Luxury’ in Dallas
Tourism Ireland showcased the island of Ireland’s environment-class golfing at an event identified as ‘Night of Luxury’ – organised by Invited (previously ClubCorp) – which took put lately at the Stonebriar Country Club in Dallas, Texas. The concept of the celebration was ‘Taste and Travel the World’.
This yr, Tourism Ireland is partnering with Invited – which owns and operates more than 200 region golf equipment, golf golf equipment, town golf equipment and stadium clubs in the course of the United States and Mexico. With all-around 400,000 affluent customers in the Invited network, the new partnership is an additional crucial chance to emphasize the island of Eire in the all-essential US industry. As nicely as reside situations, activity with Invited will include digital promotions.
Highlighting our golf is a significant aim for Tourism Ireland in the United States and in other crucial golfing markets about the environment. Key messages include things like the return of The Open up to Royal Portrush in 2025 and the Ryder Cup having position at Adare Manor in 2027.
Alison Metcalfe, Tourism Ireland’s Head of North The usa, stated: “Tourism Eire was delighted to go to Invited’s ‘Night of Luxury’ party in Dallas. With above 300 Invited customers in attendance, the event was an superb option to spotlight the fact that the island of Ireland delivers some of the incredibly greatest golf in the entire world and has a thing for anyone, from newbie to pro.”
As part of the partnership with Invited, Tourism Ireland – alongside one another with marketplace associates from the island of Ireland – will also go to the Championships Basic Yearly Professional-Am Match, in November.
The United States stays an particularly critical industry for tourism to the island of Eire. In 2019, we welcomed 1.7 million American people, whose visits delivered €1.6 billion for the economy.
